PASADENA, Calif.--(BUSINESS WIRE)--Nov. 1, 2005--Yahoo! Inc., a leading global Internet company, and Compete, Inc., today announced key findings from a new study which tracked Internet search and transaction activity specifically related to retail apparel Web sites over one year. The study found that search was used by 20% of the 25 million unique monthly visitors engaging in apparel activity on the sites Compete tracked. In addition, the study found that the number of users searching online for apparel in July 2005 increased by 30% over July 2004.
For the study, "Search and the Engaged Customer: An Apparel Study," Compete analyzed the online shopping behavior of its panel of two million Internet users and conducted a survey of over 400 apparel shoppers who used search, visited one of 49 apparel retailer or manufacturer sites and subsequently purchased apparel offline. The study observed both Web search and sponsored search activity across Yahoo!, Google, Ask Jeeves, MSN, Lycos and Hotbot.
"Search plays an integral role in the apparel shopping process," said Gregory Saks, senior associate with Compete. "In this study, we set out to quantify exactly how search impacts consumer apparel shopping behavior, both in their online as well as their offline purchasing."
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