Hello all,
We have the following sites for sale:
http://www.edevcafe.com
http://www.phpdomain.net
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eDevCafe
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eDevCafe.com, a popular web development/marketing resource and community with nearly 800 articles, thousands of posts and many other features is for sale
******Note: We have just added a premium templates section containing nearly 300 templates and includes affiliate program and ecommerce functionality. This will greatly increase the traffic and revenue levels once promoted effectively. We have also reintroduced our popular online quiz application and some script generators.
* How much are we asking for the site?
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- We are now considering all serious offers around the $14,950 mark.
* What do we base this price on ?
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The price is partly based on the amount of custom programming, design and SEO work that has gone into the site in recent months, along with the value of the current registered member base, plus current revenue and future revenue potential. I would like to point out that the base offer price is well under what has been spent on developing eDevCafe over the last year as we are wanting a rapid sale.
* Who creates the content on eDevCafe
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We have over 100 authors at the present time who contribute to eDevCafe. These articles aren't purchased, but we provide an author bio and author page to promote the contributor. All articles are provided to us under non-exclusive arrangements. Articles are submitted to us via our own canvassing, email or uploaded via an interface where the author can also update his/her profile. Our guidelines for submission are here:
http://forums.edevcafe.com/viewtopic.php?t=51052
Once an article is submitted, it doesn't automatically appear. It is screened and formatted for publishing via our CMS. Content is updated as time allows and the home page of eDevCafe cycles through established content daily when no new articles are available.
* Why have you decided to sell the site?
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In all honesty, we don't really wish to sell the site, and I personally will be sad to see it go. We know that it's poised to really make an impact and become very profitable, but our other services have rapidly expanded and we are concerned with spreading ourselves too thin. Over the last couple of months we've seen steady improvements in the community, plus we've had a number of new moderators volunteer and join the team. In relation to articles and tutorials, we have a hundred items ready to be added. The new owners of eDevCafe will also gain these.
I'm well aware that during the boom days of site sales, the term "potential" was greatly abused, but in the case of eDevCafe it's a fitting term - it's all there, ready to go.
* What is your revenue, How many advertisers do you currently have, and what rates do you generally charge?
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Applications such as the phpAdsNew ad server, the Web Links directory and hosting directory sponsorships systems have only recently been installed/completed. We had only just commenced with approaching advertisers when the decision to sell was made.
Gross revenue for August 2003 was $1600
Gross revenue for September 2003 was around the $700 mark
Gross revenue to October 2nd 2003 was approximately $1300
All the work has been in developing eDevCafe to the stage where partners could be approached and offered highly targeted advertising. Advertising rates were to be set initially on a case by case basis. There are just a couple of affiliate based offers being displayed now as test items. To see the features of our ad server, please view:
http://www.phpadsnew.com/one/
Currently we have over 65 separate advertising zones configured for eDC to deliver graphical creatives, plus the Web Links directory, eDC Special Offers (forum) and eDC Select (site section).
We have also just recently implemented Google Adsense, so many of the zones have been decommissioned as such, but the code has been left in place to activate them again.
* How many unique visitors/pageviews a day do you serve?
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Approximations for recent period according to log analysis software (WebLog Expert).
Site (per day)
Total Page Views 5,456
Total Visitors 1,999
Total Unique IPs 1,656
Forums (per day)
Total Page Views 1,035
Total Visitors 356
Total Unique IPs 254
We are currently running Webalizer, but the configuration needs some attention - we can supply interested parties with raw server logs for analysis.
edevcafe.com and forums.edevcafe.com currently hold a Google PageRank of 6 and 6 respectively. As each month goes by we are also noticing a steady increase in sites linking back to us.
* How many "live" subscribers does your newsletter have?
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It will be at least the 4000 mark taking into account bounces and the removal of up to 1000 members as they are a part of our parent company, ThinkHost, client base.
* What software do you currently use to maintain your newsletter?
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The software is integrated into our CMS, once the newsletter is sent, it is automatically added to our archive.
Newsletter archive page can be viewed here:
http://www.edevcafe.com/news.php
The newsletter is sent out weekly in plain text format
* What other information can you provide about your membership?
For further demographic information, please view:
http://www.edevcafe.com/partner.php
* What type of expenses are associated with the running of eDevCafe? What comes with the purchase?
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At present, we have a couple of people working part-time to publish up content and oversee the forums. All of our moderators and Forum guides are volunteers, with one paid employee acting as Forum Admin 12 hours a week. Our Content Editor works a few hours a week on a casual contract basis. The Forum Admin also assists with promotion, locating special guests and newsletter development. I put a few hours a week into newsletter editing, posting and other tasks.
There are no associated software licensing fees as we have only utilized Open Source applications; and a great deal of coding has been carried out in-house. The only other real ongoing expense associated with eDevCafe is hosting. Currently, eDevCafe uses around 1.6 gig of hard drive space and approximately 9 gigabytes of bandwidth per month.
The acquirer of eDevCafe will obtain the domain name, the site as is and member lists (around 4000 members), all code and applications.
Further licensing details:
> The eDevCafe site and forums are based on phpBB, A GPL product
> For the members area software (used for premium templates), a single user license will be granted - transferrable on resale
> For the template affiliate software a single user license will be granted - transferrable on resale
> For the template software itself a single user license will be granted - transferrable on resale
The only other real ongoing expense associated with eDevCafe is hosting. Our hosting is currently provided by our parent company, ThinkHost.
Further general details regarding eDevCafe can be viewed here:
http://www.edevcafe.com/promo/for-sale.htm
Some membership demographics can be viewed here:
http://www.edevcafe.com/partner.php
* Will you provide further assistance to the new owners after the site has changed ownership?
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This can be negotiated as part of the terms and conditions of any offer a company may make.
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phpDomain
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We are wishing to sell the entire phpDomain codebase together with the website, customer base and domains (phpdomain.net and phpdomain.org).
*What is phpDomain?
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phpDomain is a feature-packed, php-based Tucows OpenSRS domain name reseller software product.
It offers advanced front end functionality, comprehensive payment gateway support and ease of installation, configuration, administration and use not found in the base OpenSRS client.
* How much are we asking for the business?
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- We are now considering all serious offers around the $9,500 mark.
*Why are we selling?
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While this has been a profitable project, we are simply looking to concentrate on our core hosting business, as that has been rapidly growing.
The software had originally been developed for use on our own sites, so this has been quite a detour for us in selling the software, and there is a definite need for us to focus our available resources on our core business. The site has been active since late 2002 and very little promotion has been carried out in recent months.
*Includes .au support
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As well as the major TLD's, phpDomain software now includes support for AUSRegistry for .au domain names through the EPP protocol. The protocol is apparently being adapted by a number of other registrars, and should be fairly simple to adapt for those registries
*Included with sale:
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- All rights to the phpDomain code (excellent intellectual property). The base software and billing gatewarys are licensed under LGPL, with the bulk, billing and a number of advanced features including .au registy support only available under a restricted commercial license to buyers. As the new owner you would be able to change the licensing as you see fit.
- There is excellent potential for new sales, but also for providing existing customers new versions of the software or other related services or products, including custom design work.
- Website design, content, member lists and domains - phpdomain.net / phpdomain.org. The site was professionally designed and all rights will be transferred over to the new owner.
- License to use the members area software that allows for sale of the phpDomain software - license transferrable upon resale
This sale is a great opportunity for someone who already sells pre-built OpenSRS sites, or wants to get into the domain name reseller business, or to service a very niche market with little retail competition.
Basic demographics
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There are currently over 1300 active accounts in our members database (that is users with confirmed/ valid email addresses) who have downloaded or have purchased the software since it was launched.
Of the 1300+ active accounts, 96 are paid buyers, with 26 of those having purchased update licenses (which give the buyer access to any updates for 3-6 months). This leaves plenty of scope for the new owner to promote full licenses to the current registered member base who haven't purchased as yet.
Revenue/Traffic
September: $199.75
August: $159.80
July: $159.80
June: $429.55
May: $589.50
April: $539.55
March: $1724
Feb: $1052
Jan: $1534
Dec: $1656
Deduct about 5-10% for fraudulent orders from those numbers for the period Dec - March
The last 5 months have been slower months as we had wound back promotion to focus on our core business - things were just getting too busy.
Approximately 1000-1500 visitors a month at present
Expenses
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- Currently, the amount of time being spent on supporting phpDomain (sales, config enquiries etc.) amount to around 4-5 hours each month
- Hosting expenses are under $20 per month.
We would be happy to put the buyer in touch with the programmer who has developed the software. He is a skilled developer and has expressed an interest in working further with/supporting phpDomain if the opportunity should arise.
Further details regarding the sale can be viewed here:
http://www.thinkhost.com/img/phpd/for-sale.htm
or view the site here:
http://www.phpdomain.net
If you are interested in purchasing eDevCafe and/or phpDomain, please contact me for details.
Michael Bloch
mbloch@edevcafe.com
mbloch@phpdomain.org
