are you applying for the webmaster-talk award? or do you just want a full review considering some suggestions...?
whatever the case. here is my review...
layout - the layout is clean and wonderful, no problems there.
graphic design - good, no problems there either. the only thing i would suggest is a better logo.
color scheme - yes, wayy too bright. lower down on the yellow. first off it doesnt seem to go with the fishing theme. green and blue often do. try green and a duller shade of yellow, that should work.
search engine optimization - good, you should be able to get in the search engines. you have good content and a good design.
e-commerce effictiveness - ok here is where i have some problems. i suggest you put the months specials on the front page as thumbnails. set the price really really big! and a good description along with a picture to go with it. also, you might want to ad boat classified to your page, maybe you can earn a commissions rate off of that.
here is some things i reviewed that you didnt mention...
navigation - i kind of like it but then again i kind of dont. its something that really doesnt attract too much attention to me.
colors again - ok now its getting annoying. i was forced to close down your site because of the brightness at this point of the review. again, try a duller shade of yellow and some green added into it.
layout again - i have some things to add to the layout. i mentioned this in the e-commerce effectiveness section.
add thumbnails of the great offers in the middle. really big price, a picture and a good description will guarantee sales.
try to also persuade customers into buying your goods and services. give them a reason why your fishing equipment is soo much better than just going down to the fishing store down my block and purchasing there.
font - the font seems to be good, thumbs up there.
Overall: 7
work on some minor details and you got it set! other than that
That's what I was afraid of!
