The absolute BEST thing you could redesign for increased conversions is the sales page. Clicking the "more" button takes me to a short blurb more properly designed to get me to ask for more information. The problem is that I have already requested more information! Had this not been a review, I would have clicked away without ever reading past the order table. A simple cut/paste would do wonders; place the order table below the extended information section. Then you can proof-read and edit so it all fits back together. The conversion from browser to buyer should happen while I'm reading through this extended information/"sales pitch". As an informative content site the value of your product to me (the browser) must be adequately demonstrated before you ask for the order. 
I further agree that the landing/home page is too tightly packed with no white space for natural division. You might try a narrower column with a deeper text box plus a bit of space between the last characters and the box outline. Play around with it a bit, try a single column perhaps.
BTW - Thanks for the CopyScape link!
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In the true Literary Man there is thus ever, acknowledged or not by the world, a sacredness: he is the light of the world; the world's Priest; guiding it, like a sacred Pillar of Fire, in its dark pilgrimage through the waste of Time. (Thomas Carlyle)
Last edited by VOID Pheonix : 05-31-2008 at 02:38 PM.
Reason: Added post script
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