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As a designer, I find the overall look of the site to be appealing and well thought out. I personally like it's simplicity.
That being said.....
I am deterred from your site because you have overwhelmed me with google ads on your homepage. I would lose the ad block at the very top, or at least make it smaller. Also, you have links in your navigation that go to completely different websites. Even if they are your "sister" sites, a user is not going to click on a link in your main navigation and expect to be taken to a different site, so now they are distracted from what they were originally looking for and will probably not even read the page/site they are presented with.
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