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Recently, I was tasked to design a new company logo. The main reason we needed a new logo was for us to brand our webbing products. We are dealing with a company in Austria for heat transfer prints. I intially created our logo on Adobe Photoshop as a JPEG file, it turns out that I needed to create it in vector format, so I had to re-do it in Adobe Illustrator as a EPS file. They would have done it for us for an extra $150.00 as an "art charge" plus the price of the transfers.
If you have Adobe Illustrator then I think that you have a great tool for your job and you need to factor the cost of the program into what you charge. If you don't, get it or a compareable tool. Again you must include this in your overhead. The creative process, I feel, depends on who and how many are invovled. Everyone in that creative process needs compensation for there time. If someone sends you a basic idea and they want you to bring it to fruition, then figure out an hourly rate, estimate how long it would take you, add 5-10% for some leeway. Figure out what charges you want to add in flat rates. Then, you should just about have a full rate. You should also figure in what medium you are supposed to create these logos in. That can make alot of difference.
I hope this helps
Oh, by the way... let me know what you are charging and what your capabilities are. I might be interrested in using your services.
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