TWD makes a very good point.
The only problem is that we are in an industry where we are expected to be quite creative, and "Area Web Design" sounds kinda boring, although it will make it easier to get to the front page of google.
A possible solution is to go for a mix, such as "BrandName Design Chicago" (where brandname = your brand).
Another thing to consider is that when you are starting out, made-up-word brands can have trouble with google saying "did you mean competitor" :/
Last edited by anhalo; 05-10-2012 at 03:21 PM..