Basically people are going for a simple look light colors, to give it a friendly look. I would recommend looking at websites like http://foxycart.com and http://shopify.com/ both of these give examples of e-commerce sites that have been made using their software, and they are usually have the most up-to-date trends.
Also you can just look at those websites themselves, because they are also trying to sell their own product. Just look at e-commerce sites and look at what they do, and come up with your own way to make it better.
Don't always stick with the trend, you can be a trend setter. Another thing to consider is that trends are changing constantly, so there is no one thing that defines a trend. Trends come and go like the wind, it could be here, or it could be on the other side of the world, if you understand what I am getting at.
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