you cant? how about this. for every 50 impressions you guarantee one click.

listen to this idea:

the banner will be displayed as long and as much as it takes for your website to get at least 1 click.
so every 50 impressions our banner makes on your site we will guarantee your site gets the click.

of course the problem with this is that, then lets say you get 50 impressions and barely no one ever clicks on the banner. by the time someone clicks you already had another 50 impressions.

so it starts to build up, and before you know it, you owe something like 9 clicks.

but i doubt that will happen because if the banner service is popular, then many sites on the net will have it set up. so there is a good possibility

hmm, i just got a great idea. i might develop it and see what comes out of it

If I'm following this correctly this will only work if all the banners in the network had a 2% click through rate. If they didn't, it just wouldn't work. Assume this:

10 websites in the system. Each shows 1000 impressions per day. Therefore, each day there are 10,000 impressions i.e. 200 clicks are earnt by the websites.

So the next day, for example, those 200 clicks are put into the system. Now, if the click through rate on the banners was 1%, a fair rate, the 10,000 impressions on day 2 would result in 100 clicks, meaning that there were still 100 outstanding. The 10,000 impressions that day would have generated 200 new click credits, though, so there would now be 300 outstanding......

I think this is probably the reason why most banner exchanges only exchange impressions. Imagine if someone put an awful banner into the network only getting 0.0001% click though. It would result in hundreds of outstanding clicks. It's much safer to rely on the website owners to turn the impressions they have earnt into clicks.

Another problem with offering click-based counting is that people may put 'branding' banners into place, wehre they don't want clicks, just want their name known. They would love this sort of network.

You can't guarantee that there will be a click on the banner for so many impressions.

But if you have tracking set up, you could have a program that for everytime a banner is seen (which would be base on how many times that page is loaded), then you could offer a hit to the site with the banner. What type of hits you offer can be, well, just about anything.

Hypothetical example:

I tell you if you host my banner for my business, I will give you a hit for every 100 impressions. Everytime that the banner is "seen" (page loads), there would have to be tracking. Then when the banner had 100 impressions, I would send your site 1 hit. It wouldn't be that much different than the surf-for-traffic programs.

I think there is a banner company like that, it's similar to the one I have on my site. These are usually co-ops.

Dave

yes they would love this network. but if they put it in a 'branding' place. they really wont get much impressions on that.

so pretty much, id say the banner exchange has to be a little popular before taking this huge step. its really not a good idea to do it as a starter. like david mentioned and i also mentioned, youd have lots of clicks in credit daily.

it is a good idea though, people would love this sort of thing, its benefiting them actually a lot.

There are lots of Banner-Only Networks. Advertwizard.com and Prohits.us are my Favorites 1:1 and 4:3. AW's CTR is low around %.30 Average, but My Prohits.us Average is %1.35.