for normal visitors, it's mostly the content, looks and structure.. now as i have gained knowledge about web - page rank and alexa rank is also a very important aspect which people usually check before using the site... but innovation still plays a big part in sites!!

it depends on which site I am looking for. If I would looking for informative sites, I would look for simplicity and the content, and the accessibility to it, when I am on fun sites, game sites, of course I would be looking for good designs and effects. when I am socializing, just looking for beautiful pictures.

content and structure. good useful information and getting it in maximum 3 clicks

Structure is everything for me. If it doesn't look right, I'm gone. Content, of course, is king for SEO, but you've got to have the right structure to avoid bounces.

Content first, if it keeps me reading then its working after that its structure.

What attract me is the structure, the design. But of cause, the content is the most important part. You can visit a website even if the structure isn't so good compare to the structure. But if the structure is very good and the content isn't so good, you will spent some time admiring the look of the website specially if it has a good flash animation.

i take a look at the color first, then check on the content..if i like the content there's a big chance i'll go back to it..but if i like the color and dont like the content,.,goodbye!

It would def. have to be 1. content and 2nd. structure.

Every one goes for a different need and need can be fulfill after reading content, but according to your thread I think a sites structure and get up means site's colors, picture, choosing good fonts and all of their combination should be attractive.

Definitely content, but none the less, must have a decent structure/organization... it's sad to see many great companies with poor websites...

Content is King!
Informative and interesting post is your way to tons of traffic into your site.

At first,the structure and color my interest me..But the most important thing for me is the content.

Primarily structure and color attract me to a site. Content is what keeps me there. Unless the site is easily navigable and pleasant to view, I won't likely stick around long enough to find content.

content is king but a nice layout also helps alot

Content is very much important for me whenever i visit the site and after that the designing of the site

most amazing flash site:

http://www.saizenmedia.com/nightwish/

the flash attracts me to the site!!!!

content and design

i'm a designer by profession, but unlike other designers i look for content. too much of designing confuse me

Hi

lol, advertising.

I think if content is good then traffic will be automatically increase.
If you find something important in web and you find a site that is not lookin so good but the content they contains are excellent then what you do return back or go for it.
you go for it.
colour (eliminate)
structure is very important, if you visit any site and you never meet with your target or this thing are occur "Content blocks layering upon each other" irritating me.

thanks

The colors and the design attracts me and next is the content. If I don't like or didn't find the content useful, I'll probably leave the site immediately. But for my years in browsing, even for the "ugliest" site that has a informative content is better compared with a well-design site that has nothing useful written on it.