Starting your own company is definitely better, even if you take into consideration all the fee's etc you need to pay. If your internet link is reliable and you got the capital to start a business I think that you should go for it. And then maybe you can offer the reseller opportunity as well. I have researched alot into setting up on my own, unfortunately my location is a problem and the internet provider is not as reliable as it should be.
Taking in all the math and calculations and comparisons, you ROI will be in a year or 2 if you have enough customers available at the moment. Even advertising fees are not that expensive if you really look into it. So if you got the cash and starting up, let me know, maybe you can offer some good packages.

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