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Your web site will be turned into an advertising machine that works for the free web host. Expect, banners, pop up windows, frames. They will all mess the look of your web site in terms of design and accessibility for your visitors that might be literally flooded with popups almost after every click-through.
You can't make advertising revenue of your web site, as most free web hosts don't allow it. This is not such a big issue when you are maintaining a personal web site, but the cutting-off advertising revenues can mean significant losses for a business.
Very little space for your web pages. With free web hosting provider offering 5 to 15 MB of disk space, your site's expansion will severely restricted.
No online store can go without secure server to enable secure online credit card processing. The great majority of free hosts don't support secure web servers. Customers fearing fraud and concerned about their personal information will make it impossible, at least very hard for an online store to survive on a free host. And anyway, have you ever heard of a successful online store hosted by a free web host?
The uptime of your web site will be like the weather forecast. Hope for good, but prepare for the worse. Downtime through free web hosts is unfortunately very common. As web hosts generate their revenues from advertising, they don't feel very much compelled to care for the web site of a subscriber who doesn't pay them anyway.
To whom will you turn when experiencing the abovementioned downtime or other technical problem with your web site? Free web hosts usually have a limited budget and don't afford to hire large customer support teams, if any. You will find yourself alone, staring at the FAQ page.
Your domain name will be measured in feet and will tell nothing or very little of your business. This obviously results in low traffic scores, as your visitors won't be able to remember your URL. Can you rely only on search engines, linked sites and people bookmarking your web site? If yes, at least consider the fact that in the age when companies try to create a personalized image, your web site will be condemned to be just another subdomain of your free host.
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