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Google Analytics is the way to go. Free with a Adwords account.
A brief review as follows.
Site Overlay
This screen allows you to navigate your site while viewing traffic and conversion data for each link. The exit rate for the page is shown above your site's overlay on the upper right corner. The blue and green bars are graphic indicators of clicks and quality, respectively, for each link on the page. Click on any set of blue and green bars to view metrics for that link:
Content Summary
Has my content become more or less effective at retaining visitors? This report shows whether site entrances, bounce rates, exits, and pageviews have increased or decreased from a previous date range to the current date range. Define your starting (earliest) date range on the lower calendar; define your current or ending date range on the upper calendar.
Marketing Summary
Have my marketing efforts become more or less effective? This report shows the increase or decrease in visits and conversion rates associated with your top five sources (such as search engines and referral sites), top five keywords, and top five campaigns.
Visitor Summary
Visitor Summary
The four graphics in this report provide a quick snapshot of visits to your site. Shown are:
the total number of visits and pageviews your site received, the average number of pageviews per visit (P/V), and the number of visits and pageviews over time. Averages are calculated over the entire selected date range including dates not yet elapsed when applicable.
the number of first-time visits and returning visits
the cities from which the most visitors come to your site
your top referral sources.
From this, your marketing efforts are so much clearer.
1. Know where they are and do long tail ads
2. Try to make the exit page sticky.
3. Give more on the entrance page
4. Know what they clicks most and give more offerings.
5. Know what keywords they search to reach your site.
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Andrew Tan
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