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Things to look for:
-- Contact info, make sure they give you a physical address to their business
-- payment options, if they only offer Paypal... be leary.
-- Phone number, toll free or otherwise, everybody has a phone.
-- Prices, if it looks too good to be true, it is
-- stay far away from unlimted space/bandwidth providers, or those who offer insane amounts of them.
-- money back guarantee.. they need to have one and honor it.
-- Read their Terms of Service and Acceptable Use Policy very carefully.
-- Support, contact them and see how fast they respond. How well do they answer basic questions
-- Do they present themselves proffesionally? Their website and all correspondences with them should be proffesional.
Determine your needs, most sites don't require much more then a few meg of space and a few gig of bandwidth. Find a host that meets your exact requirements and then allow you to upgrade plans as your site grows. Don't be afraid to spend money if you truely value your site. After all, there's more to hosting then just the server. It costs money to admin the server, pay for software licenses, answer your questions and help you whenever you need it.
Narrow your search down to a few companies and then research them. Type their name into google and see what comes up. Ask here about them. Bottom line is, you need to do your homework. Make sure you really get to know the host before signing up.
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