Large hosting providers have nothing to do with good quality - two of the larger companies that come to mind offering VPS's are 1&1 + GoDaddy, but the flood of customers we receive from them complete with corresponding horror stories tells me all I need to know about the quality of their service, and apparent lack of customer service.
As some others have mentioned, buying from the largest rarely means that you're buying from the best.
Also consider that in most cases these large providers built their business on something other than VPS hosting. This means that their position is probably a result of something else (e.g. domain registrations, dedicated servers etc.) which means their experience and expertise with VPS's may be a lot more limited than you may realise.
One of the larger VPS providers is probably MediaTemple. I believe they have over 10,000 VPS's. I can't say that I've heard anything good (or bad) about them of note, but with that number of VPS's they must be doing something right?
Overall, you should look for a provider with extensive experience in offering the particular service you require. So for a VPS that means a provider who has offered them for a long time, and knows the platform inside out.
Finally, don't forget that your choice of provider depends whether you want managed or unmanaged service: if managed, you have to be particularly careful when comparing offerings as service (as well as what's included) will vary from one to another.
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Layershift :: DDS & Dedicated, UK & USA-based Managed Virtuozzo VPS, Reseller & Shared Hosting
Experienced Parallels Platinum Partners (Plesk since 2001, Virtuozzo since 2004)
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