Wouldn't it best to say that in-house written articles, even if they aren't keyword savvy, are the best way to go? I fear that outsourced articles are usually mumbo jumbo and hardly readable material.
Then you should find a real writer and avoid the "bargain" providers...
Something new may be coming.....
I agree with Jim. Ask for sample materials. If you are considering outsourcing as an option, better do what you would do when hiring thru in-house-- ask for written materials and then gauge the writer.
In house written articles are definitely much better because you have more control over them. But, to do more, you have to outsource. And I think one has to find the freelance writer that could take on the job. You need to have to make sure first that the writer is worth your money.
I think the best thing to do is to hire an SEO writer so that you'll be sure that your company is producing quality articles and SEO friendly at the same time.
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You just need to find a very reputable outsourcing provider. The best way to do is ask for samples and client references.
I am of the opinion that outsourcing is a better option in this case.
If you are looking for a quality writer, I think the writer should be an English native speaker to avoid boring and tedious to read material. Outsourcing material from other people (especially Asia as they are so cheap) can give you a hard-to-read articles. So consider quality vs quantity
I believe both have their pros and cons. Yet, if you can find an content service provider who takes their business as serious yours then your in luck.
Of course be prepared to pay a premium rate.
I have a terrific guy through freelancer for article and blog writing. Been working with him for over 4 months or so and it has worked out well. I would name him but don't have tycoon's permission nor do I have his. If you read my material and chose the best articles or blog posts you would agree his are the best. I feel my return on investment is terrific and outside of basic SEO marketing it is the best ROI. I have used a couple different companies and have had some success with all but with this guy it is different so I think you need to shop around and find the right fit just like an auto mechanic.
I think the best thing to do is to have a couple of people including myself writing on the blog and the outside articles. This way you grow faster and have different voices for people to take to. Once voice can in my opinion at least get boring.
With permission from the writer and from freelancer I will certainly share his name.
I would have posted sooner but didn't even know this forum existed.
Let's make some money together for that is what its all about in my world.