Most of the time I hear from SEO professionals about landing pages? Can you tell me what is landing page? What’s the difference between a Home Page and a Landing Page?
the homepage is generally the index.html (or .php etc) of a domain:
though for various reasons it could be in a sub folder etc that the viewer gets forwarded to. It is the first page a user sees when they enter a domain.
a landing page is different. A landing page is often used in conjunction with a marketing campaign, it might contain a specific sales pitch, for example, or a special offer, and could be linked to from an advertising campaign, for example.
So, company A might be advertising on Google a special offer, so they would construct a page with that specific offer, and they can easily track conversion rates etc from this page. It could reside anywhere on the domain:
Read more info here:
home page can also be your landing page depending on your prepared page, eg, for a specific product its better to create a landing page like domain/product...
landing page is the page where you rank and users will drive to that page.
Another side note: For simple websites Landing page and Homepage may be same, but for websites that have had SEO work or are a bit more advanced they are seperate