#1 (permalink)

I've been researching putting keyword ads on Google and Overture. I’ve read a lot but I just can’t seem to find the answers to a couple basic questions:

When I don’t bid high enough to get into a top listing, what results should I expect to get from keyword(s)? Will my ad get no views or just a smaller percentage of views compared to the top listing?

What’s the easiest way to test different landing pages under the same keywords?

Thanks for any info.

#2 (permalink)

All the engines display the pay per click results in there own fashion. Some will only display all the results and others will only show the top three etc. Google Adwords can be a bit of a lottary, to get the best price try bidding low and put your daily spend high. This normaly makes Google show your ads more often in an atempt to try and acheive your maxium spend.

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