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I've never done any link exchanging. They're a waste of time that distracts you from the real work. It might take a moment to adjust, but this actually makes your job much easier.
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Do you work as an SEO? How long have you been optimizing? Around 4-5 years ago prgrams like addweb and various link exchanges could get you to the top of extremely highly competed keywords in 3-6 motnhs. Not long term results no but by getting to the top of the search engines people are able to see your site and link to it of their own free will. Google doesnt mind link exchanges (as long as you follow the rules and dont link to bad neighbourhoods) but it does now check for them and give lower rank to the links. The only problem i had once was when i experiemented with having my links directory on a sub domain, google found it and my rankings dropped, i moved it back to my main domain and my rankings re-appeared. (however at the time yahoo and msn loved it while the directory was on subdomain - but dont try this now!). In my early days in seo i actually employed people as "link traders" and the results we got were very good and more importantly proffitable.
"word of mouth" refferals as you put it are great, but people have to know about you to make a refferal. I have had good response in the past creating flash games and funny animations on topical subjects to draw people into my sites and get links. however I find it hard to come up with ideas for viral campaigns when the subject matter is more serious and the site would be considered un-professional to have such things. Has anyone collated a database of viral campaigns? It would make very beneficial reading IMO. someone more experienced than myself once told me an old idea only has to be 10% new to make money.
Google accounts for around 70-80% of my conversions so I doubt I will be leaving them anytime soon. Its more of a love/hate relationship.
I tried to make it clear in my first post that I am already following all the standard practise for my sites to generate incomng links and I have worked hard to have good and useful sites (although im always open to adding new things to improve them). I choose not to post links to my sites here to preserve my anonimity.
Anyone out there with an open mind or a contructive comment on how to increase my sites "linkability" and let people know about my sites?
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Endless Loop: n., see Loop, Endless.
Loop, Endless: n., see Endless Loop.
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