Go to Google and search for "miserable failure". It comes up with http://www.whitehouse.gov/president/gwbbio.html, even though miserable failure is nowhere on that site. For an explanation, check out http://www.amon-hen.com/index.cgi/P...serable_Failure

So, if you want to gain keywords in google, you want people to link to you using those keywords. For example, if a lot of webpages linked to my site www.sweetandsoft.com and having a paragraph and all the links saying "non nude" then my site would get better results for searches for "non nude". Interesting stuff

What you want to do is have people link to you with the keywords inside the link text to help you get ranked for that keyword. If you use that keyword inside your text, you will even do better.

"Miserable Failure" is a easy keyword to get ranked for, which is why that web site might be ranked high. For difficult phrases you need to use the keyword insdie your text also.