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How to beat Google - a case study
Old 12-02-2003, 03:58 AM How to beat Google - a case study
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How to beat Google – Why the PageRank Algorithm is a joke

Ever thought you might like to boost your ranking from a PageRank of 5 to 8 overnight? Would you like your site to be as popular as MSN or even Yahoo? With a little hard work, and following the example set below by VacationRentals.com, you can be amongst the most important sites on the net and beat Google at their own game.

For years Google has prided themselves on the fact that their PageRank algorithm provides democratic search results and often brags about their staff of PhD’s who continuously work to bring the most “democratic” results to the web. For about the same amount of time webmasters for obvious reasons have worked equally as hard trying to stay atop Google’s efforts to exploit the index for its own gain.

For the most part the system works pretty well. However when the stakes are high enough. Someone always finds a way to beat Google. In this article we would like to thank VacationRentals.com for showing us the way to beat Google at their own game, and get away with it, as it seems Google does not have a way to combat these tactics yet.

VacationRentals.com set out to score high for the very competitive term “vacation rentals”. Overnight they went from being at near the bottom of their category in the Google Directory to the very top. They secured the #3 position for their most competitive term (vacation rentals) and they have also been able to successfully beat Google at many other keywords. How did they do it? It’s all in understanding PageRank and how to manipulate and manufacture incoming links and thus site popularity.

The bottom line is that the more incoming links you have the better. Now there is a lot out there on the Internet on how to boost your link popularity. You can trade links with other webmasters, you can join link farms, you can start an associate program to name a few. But these will often only garner a few hundred incoming links. In the case of VacationRentals.com this was not enough to score a top position for their main keyword “vacation rentals”. The solution and surefire way to beat Google lay in simply manufacturing literally thousands of incoming links. It worked like a charm and for months now they have enjoyed top rankings in Google WITHOUT PENALTY. Yes, that is right folks, WITHOUT A PENALTY FROM GOOGLE.

The first thing VacationRentals.com did was to create similar websites on different IP addresses with different host names that appeared to offer unique and original content. They used differing IP addresses to help mask the fact that these sites were all on the same host from Google. For example… there main site VacationRentals.com offers vacation properties all around the globe (IP address 216.136.21.10). They then registered dozens of domain names that were tied to popular areas and built what appears to be similar sites (such as floridavacations.com, greatvacations.com, mexicovacations.com to name a few). The chart below gives an example of just a few of these sites.

Vacationrentals.com - 216.136.21.10
Floridavacations.com - 216.136.21.11
Mexicovacations.com - 216.136.21.12
1001vacationrentals.com - 216.136.21.13
hawaiianvacation.com - 216.136.21.15

On each of these sites, they linked to the home page on their main site in the footer of each page. The combined PageRank of these additional sites helped to feed the PageRank of their main site, as well as each of the satellite web sites. Operating the site in the background and then pushing out similar content on what appeared to be a different site was a sneaky way to successfully manufacture PageRank, not to mention a nice way to fool Google into widening the net for capturing traffic. This tactic has been at work for over a year with great success and NO PENALTY FROM GOOGLE FOR DUPLICATE CONTENT.

However, this tactic is hardly new… what truly sets VacationRentals.com apart from everyone else is what they did next. Vacation Rentals registered literally hundreds of domain names, most of these domain names being a popular misspelling of a likely keyword someone would type into a search. A few examples include… “peoms.com”,
”tranlate.com”, “loasangeles.com” and hundreds of others. You can do a Google back link trace to see more, there is also a list at the bottom of this article for your reference which lists a few more; however it needs to be said that the true number is unknown, it could be in the thousands.

Each of these bogus sites was then padded with what appears to be junk directory listings provided by an associate program to look like a topical search site. After the junk directory links, they created a random blob of text which is keyword rich and for the most part, complete nonsense. That is to say utter nonsense to a human being, but absolute keyword rich gold to Google which is always looking for content. An example of this bogus content can be found below from “tranlate.com”:

Snip <<<
We link up with the free translations that have the free online language translation and the translate translator with multiple languages down so the translate dutch english or the norwegian translation that gives you the gaelic translation will be very accurate. We have the online thai translation that will give you the online language translator for the hawaiian translations and many more.
>>> end snip

As you can see, the text is complete nonsense and exists for one purpose only, and that is to provide keyword rich text for Google. It works like a charm by the way.

Perhaps in their most brilliant move, and the purpose for these fake web sites… VacationRentals.com added a link at the bottom of every one which states “For more on vacation rentals click here”. These links being strategically placed include their top keyword, and when you add them up, it equates to MASSIVE MANUFACTURED INFLATED PAGERANK WITHOUT PENALTY.

By doing the above for literally hundreds of bogus domain names (maybe thousands), VacationRentals.com has to the top of the Google Index, and went from a PageRank of 5 to a whopping 8 nearly overnight.

VacationRentals.com can now count themselves among one of the most important and popular web sites on the Internet, almost as popular as Yahoo and MSN themselves. This is all in thanks to Google’s PageRank Algorithm. The funny thing about this is that when I first discovered what VacationRentals.com was doing, I thought that for sure, this would garner a penalty, and Google surely would not let such an obvious attempt to SPAM them stand, however, after months of letting it stand and awarding VacationRentals.com with ever higher PageRank. It appears the Jury is out. GOOGLE WILL NOT PENALIZE FOR THIS BEHAVIOR.

So hats off to VacationRentals.com for showing us the way to finally once and for all beat Google at their own game and make Google’s staff of PhD’s look like a misfit bunch of community college dropouts. It looks like the domain name land rush is just about to begin again!

--
as promised… a short list of the domain named mentioned above.

peoms.com/
skateboardingshoes.com/
lyricalrose.com/
priate.com/
internetcarriers.com/
thesarus.com/
singapor.com/
www.nads-hair-remover.com/
travvel.com/
hotelfinders.com/
gutair.com/
skatebord.com/
black-girls.centraltexasreunions.com/
snowbording.com/
www.orion.org/
apatmentguide.com/
internetcarriers.com/
surveilence.com/
www.internetsharingsoftware.net/
wwwpoetry.com/
thesauras.com/
www.artbuyingnetwork.com/
holtel.com/
internetacess.com/
www.hondurastravelguide.com/
securitycamers.com/
restaruants.com/
freeclasifieds.com/
internet--security.com/
www.apfelenterprises.com/
contries.com/
traveljam.net/
acclerator.com/
unemployement.com/
www.business-society.com/
www.los-angeles-hotels-booker.com/
www.classicalhitsmusic.com/
www.pianoandkeyboard.com/
teenpoems.com/
www.greatvacationhomes.com/rentals/Indonesia.html
www.activewebdevelopernewsletter.com/
www.mexicovacations.com/mx/Xcalak-Yucatan.html
www.submarinet.com/
travvel.com/
hotelfinders.com/
www.floridavacations.com/fv/De-Funiak-Florida.html
www.cdcomposer.com/
acsoftwares.com/
www.dictinoary.com/
www.internetfirewallsoftware.com/
travil.com/
lovepoerty.com/
www.brennanart.com/
www.biology-guide.com/
freeclassifed.com/
classfides.com/
gutair.com/
eletricguitars.com/
skatebord.com/
manchaster.com/
jobseach.com/
securty.com/
securitycamra.com/
www.ebusinessroadmap.org/
www.miami-hotels-booker.com/
www.citynetclassified.com/
peotry.com/
www.businessfirewallsoftware.com/
famouspoetry.com/
free-classified.net/
gutairs.com/
gutars.com/
pivate.com/
lyics.com/
sirlanka.com/
surveillence.com/
basketballpictures.com/
www.lowincomeworkingfamilies.org/
fianance.com/
apartaments.com/
lerics.com/
freedownloadmusic.com/
www.everyonesports.com/
spycamra.com/
agressiveinline.com/
inlineskateing.com/
www.precision-glassblowing.com/
pomes.com/
www.sandwichma.com/
cancoon.com/
audiosoftware.com/
aprtments.com/
skatboard.com/
*****ula.com/
www.teamstirfry.com/
woodfarmersmarket.com/
accelarator.com/
survillance.com/
www.aboutenvironmentalhealth.com/
perennis.pathtoknowledge.com/
www.labgeneration.com/
dicctionary.com/
www.3-dvideo.com/
appartmentsforrent.com/
hotelssearch.com/
www.fireandicedesign.com/
home-garden-tools.com/
guitaretabs.com/
internetmarketinguk.com/
www.movingrightnow.com/
www.dtex-investigative.com/
finacialplanning.com/
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Old 12-02-2003, 04:36 AM
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Is this article a reprint or are you the original author?


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Old 12-02-2003, 11:16 AM
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Quote:
Originally posted by Bompa
Is this article a reprint or are you the original author?
Bompa
Does it matter? The article outlines a proven way you can successfully spam the Google index and get top rankings for yourself with no penalty from Google.
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Old 12-02-2003, 01:38 PM
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Quote:
Originally posted by beatgoogle
Does it matter? The article outlines a proven way you can successfully spam the Google index and get top rankings for yourself with no penalty from Google.
I'm sure they can be penalized...if it were brought to Google's attention, they could very well get themselves banned from Google. A simple email to google with a link to this article may even do the trick.

The keyword here is

Personally, I think it's a matter of ethics. Spamming is just wrong. And maybe it's just me, but I'd rather know that hard work and effort, and the fact that my link popularity is based on just that, that other people are linking to me because they want to is worth more.

BTW - I think it's really neat how you joined just to spam the forum with this particular post.

But anyway, off my soap box now.
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Old 12-03-2003, 06:39 PM
ACS
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This is trick that "VacationRentals" has been doing on for years know was not invented by them. Some the first companies to start this was search engine optimization companies. Many have stopped this because a year ago Google was penalizing web sites that were doing this exact thing. At the moment Google is not normal, but this web site can easily be caught. Google has access to “Who Is” information and if they see any pattern as in IP address, ownership, addresses, e-mail … etc then this web site will be penalized. Like "prissed" said you can always report them and if I were there competition, I would do it. Plus there are web sites that are ranking higher and have less links. This methodology is great, but not the answer to get a good search engine placement. The natural ways are the best even if they take longer because your web site will always stay ranked for that keyword. A company like "VacationRentals" can not afford being banned from Google and it is very possible that it may happen.
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Old 12-05-2003, 02:45 PM
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You were right when you said 'the jury is out', but I don't think you know what that means.

Unfortunately spam like this gets innocent people punished. Web designers pretty much all put a link to their site at the bottom of pages they design. I got penalized for doing this and hosting the sites on the same IP. I moved them off my IP and my rank returned, but I imagine if I get too many links from that IP to my site I will be penalized again.

Whatever happens with google though, it is worth it since I get more traffic from those links than I think I will ever get from google.
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Old 12-06-2003, 02:26 PM
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myrealtypage, so is this a 'fact' that one should not host many sites on the same I.P?
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Old 12-08-2003, 12:21 PM
ACS
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Question: so is this a 'fact' that one should not host many sites on the same I.P?
---------------------------------------
You can host many web sites on the same I.P. as long as they do not link to each other like a link farm. If you want them all to link to each other then you do not want them to be hosted on the same I.P block.
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