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Google says they devalue or stop PR from being passed from high ranking sites that sell paid text links. If you buy a text link ad on a PR8 website for instance that is webmaster related and has ads from casino's, webmasters, RX, ticket agencies, and 10 other different types of websites, chances are google will not allow your website to receive any PR benefit for around 1 year (speculation) They figure if you stick around for 1 year or more without seeing any PR benefit, then the ad must be making you money and not for the purpose of getting PR. (make sense)
The best ads are relevant to your site and are on a page that has content, meta tags, or a header relevant to your website. The page will rank for your keyword in the search engines and bring you traffic. That type of advertisement is not against googles terms of service (TOS).
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Relevant text link ads (1 paragraph editorials) with 8 or less outbounds for $12.50 to $20 a month.
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