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I think they are more interested in the userbase.
Just like G.
This could cause some interesting shifts. I'm guessing that it won't be helping publishers at all. (Have no proof, just my gut talking)
I have watched my adsense account get decimated over the last 3 months and have switched most of my codes to YPN. They pay a lot better for a fewer clicks, which makes me wonder about fraud at G?
The same traffic with Adsense has about 100 more clicks a day, but is only worth about a dime a click..
Just makes you wonder..
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