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Google is going downhill when it comes to ads. Their new pricing system just feels greedy to me.
For example, I wanted to run some ads about a Narnia Web site. I placed the ads at 21 cents/click. I created very, very targeted keywords and about 15 custom-tailored ads. The ads got thousands of views and maintained a good high clickthrough rate. But they were shut down less than 12 hours after starting, with a message that I must increase my bids to $1/click to reinstate the ads.
At first I thought my ads must have been placed really low, and Google wanted me to place the ads higher. But when I checked, all the ads were #1 or #2 in placement. Got that? The ad was placed #1 at only 21 cents, but to run ANY Narnia ad, I had to pony up $1. There was no one ahead of me! It was just Google forcing a very high minimum bid. Ugh.
-Tony
Last edited by aboyd : 12-11-2005 at 07:49 AM.
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