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In my experience, there's a lot of minute things you can do to slightly improve your rankings-- solid meta descriptions, keywords, titles of pages, relevant link building.
Two things not mentioned yet--
Be sure to include the keywords you are targetting early in the page, ie, the first paragraph. This will help affirm to the SERPS that your page is definitively about the keyword you are targetting.
Secondly, as the old saying goes..
Content, Content, Content.
No matter what you do, if your content is in the dumps, it is likely that your rankings for that page will be in the dumps too.
Regards
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