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could be 2 or 3 days may take 3 or 4 weeks, depends on so many things. Using Google's sitemap is no guarantee the page will get in the results instantly
And "only" having 37,000 results does not mean it is easy to get top spot for, it may well be that many of those sites have done the research and the first 20 results are all well optimised pages, in which case it may be as difficult as a page with 5 million results.
One thing to do in this game is never assume anything is an easy target.
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