I tend to disagree with chrishirt (what's new?). Yes, you do develop for users. That much is true.
Considering the impact the SEs have on driving traffic to a website, I strongly believe that you must take them into account as well. There are some "basics" that can make ranking in the variety of SEs possible. Some are: - Heading Tags
- Alt Tags
- Content (e.g. keyword phrases mixed within without oversaturation)
I also believe in placing the Keywords and Description meta tags in for those SEs that do use them as well as a number of directories and such that pull directly from them. For the little bit of time it takes to place them on the page, I feel they are worth the effort.
Unlike some, I am a strong believer in link building (understand, it is my business  ) and getting those as 1 way links (ex: publish articles, develop tools and articles on your site people want to link to, etc.) is absolutely optimal. Then getting reciprocal, 3 or more way link trades and submitting to general as well as niche directories all help get you ranked higher in the major SEs. IMHO. 
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