How To Weather Google Algorithm Changes
by Rick Rouse
2005-05-25 00:00:00
If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.
What allows some websites to weather frequent algorithm changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether? In a word, moderation.
Search Engine Optimization is a lucrative business, and many SEOs routinely 'push the limits' of what's allowed by the search engines in an attempt to maximize a client site's rankings and draw more business. The problem with this approach is Google is constantly moving the goal post. If you play the game too aggressively you'll find your site being penalized when Google changes the algorithm.
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