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how can you say that: submission" is NOTHING to do with SEO
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Very easily.
ANYTHING done off your own pages is marketing and promotion. Advertising in one form or another.
You can only optimise something that you actually control.
Publishing a genuine unique article is advertising and promoting YOURSELF as knowledgeable in a particular field. Having links to your site is promoting and advertising YOUR SITE as somewhere you might find more information on this particular field.
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Can anyone tell me the role of back links
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The REAL role of backlinks, or more specifically the anchor text of backlinks is to advertise the presence of a page where you can find [insert whatever].
If you had a high street shop and you went out and put some arrows on walls and windows pointing to your shop doorway with the words "[something] available this way" or put up posters with "Get the best [something] at [address]". Would that be improving (optimising) your shop?
No of course it isn't, it's advertising!
Links are the Internet equivalent of pointers and posters, banner ads and image links are the Internet equivalent of the roadside billboards.
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