Chetan,
I took your statements in the way they appear to be intended, that Google were being unfair to the very people who try to manipulate the results in a manner that suits them.
Maybe you should read this ->
Is Google Wrong to Make Changes that Affect Small Businesses.
The other thing to understand is that SEO is NOT link building and link building is NOT SEO.
Link building is
advertising and marketing NOT optimising. The people who think link exchanging and link begging are the way to good results are setting themselves up for a very long and disappointing journey.
I wholeheartedly agree with Steven here:
Quote:
Google is a business and they make decisions based on what they think is in the best interest of their business. Sometimes those decisions will impact your business in a way you might not like, but that doesn't mean Google made the decision to hunt you down.
Google does their share of things I think aren't in the best interests of me or the web in general, but I don't for a even a moment think they're out to get me.
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Google aren't out to "get" real SEOs but they are in a "war" against people who attempt manipulate the SERPs in their favour.
Genuine SEOs are the ones who actually work
with Search Engines in making their clients sites
better for the visitors. The aim of any Search Engine is to provide the best possible results showing the most relevant pages for
their users (the searchers) queries, and a real SEOs aim is to make their clients pages/sites better for the people who are going to see them. I don't see any clash with the SEs aim there.
Links or more correctly the anchor text of links is one thing where the google algo was capable of being manipulated, and still is to some degree. However each major update reduces this sensitivity, and with each update the link beggers find themselves further behind the ball.
The steady movement away from the reliance on anchor text started way back in 2003 with the "Florida" update and has continued ever since. The latest skirmishes are with "paid links".
It's not Google's problem that these short sighted "SEOs" who think that links are everything get left behind, it's the people themselves! They have had 4 years now to see the trends and get a clue. But like hamsters on a wheel they continue to chase links at an ever increasing rate and continue to go
nowhere.
They steadfastly refuse to see what is blindingly obvious and continue down the route of diminishing returns with their "get more links" philosophy.
Wake up people! It's morning and a few thousand more of your links lost their limited value overnight. So back on that wheel and run around some more!
