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Seems like "they" gave pretty much fair advice here Chris - you missed the point.
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I don't believe so.
I have a site where the content simply hasn't changed at all in almost 3 years, The pages must still appear in the SERPs for the targeted phrases as the SEs continue to send traffic for these phrases. I have no idea where they "rank" because I simply don't care about or check "rankings".
If the flow of visitors suddenly "dried up" then I might take a look to see what if anything has changed.
Simply updating your site with "new" content will NOT improve ranking
per se. It may of course get
more or better results for different words/phrases. Similarly
improving the existing content (optimising) should certainly improve the results/conversion from any given page. But it is the action of
improving the content that is the factor, not just because it has been changed here and there.
For the most part SE bots & indexers have absolutely no idea if a page has "changed" or not.
We can take any page from a blog, directory, catalogue site or any other kind of site that is database driven or uses server side technology to create the page or has the URLs "re-written".
This type of page will always return a HTTP response that indicates the page was last changed at the exact time it was generated. So according to the only thing that bots can understand, this page has been recently updated.
Does this mean that it should now flag this page as "better" than a REAL static page that has exactly the same content but returns an "unchanged" response (304)? Assuming of course that all external factors are nullified.
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What I know and have seen with some other sites of mine is that the rank is improved thru website activity and SEO...
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Lets not confuse two things here, SEO is the process of improving the pages for all kinds of users not just SE indexers.
If the "activity" is improving the pages then yes it should help
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I knw caching means that bots have scanned my pages once but what I dont get is why is it unavailable on search pages....
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Nope. Bots "scanning" the page is crawling, Caching and indexing are separate processes.
A search engine index actually consists of very many datacentres which in turn consist of many servers. These servers, even within a DC, are rarely fully synchronised, if ever. So results will vary with each query often dramatically when a different DC or server responds to your query.
Some DCs/Servers may have the page indexed and/or cached, some may not have even had the page fed into their copy of the index.
