Posts: 5,945
Name: Adam for web page design, not program
Location: Toronto, Ontario, Canada
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You've got a long way to go, Paul. You simply need to rethink...well, everything you've done. Some of this doesn't obviously impact SEO but there is a tie-in.
1) The overall design of your site. You only have a few pages. There isn't anything really unique, useful or compelling. It's not just the home page that's an entry point...it's all of your pages. The more you have that is unique and useful, the better you tend to do. Right now, you have 5 pages.
2) Your overall design inhibits the ability for anyone to use or recommend you as a hardware person. You're running Google ads (thus sending what little traffic you'll get to a potential competitor in some cases), Your copy has numerous spelling and grammatical errors. You even spelled "computer" with an "I" in your header!
3) I normally don't comment on aesthetics, but your layout seems disjointed. There are weird gaps and sections that don't connect together smoothly.
4) You're better off using heading tags as opposed to a graphic header image. There is a way to do both, but it's somewhat of an advanced concept so I'd suggest sticking to just plain text <h> tags for now.
5) If you're focusing on a region (and I'm not sure how popular Weston-Super-Mare would be as a regional keyword), then you need to mention it in your body in a way that fits organically. Don't just stick it in 10-15 times because you want to "rank for the keyword"...fit it in once or twice in your body copy in a way that flows and makes sense to a user.
If you can solve your design issues, then you'll solve many of your SEO issues as well. You'll have something that people will want to link to and share with their friends, and you'll have the dual benefit of word of mouth and SEO. But start with the first part of the equation...fix your overall design.
The best SEO is SEO you won't even notice.
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