Does Google allow link exchange?

**Casanova** · 01-31-2008, 03:16 AM

I am planning to do link exchange and wonder any problem with adsense if I do link exchange. I don't want to take any risks.

I would appreciate your help.

**ssandecki** · 01-31-2008, 12:29 PM

I think you need to review the below URL...

http://www.google.com/support/webmas...n&answer=66356

This part should signal part of your answer...

Quote:

However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results.

**oninjao** · 02-01-2008, 08:08 AM

wouldnt have a clue

**doogers** · 02-01-2008, 11:06 AM

Quality link exchange in moderation should not hurt you.

**ADAM Web Design** · 02-01-2008, 11:42 AM

There's no such thing as "quality link exchange". Link exchange is just a shortcut to cover up other design/SEO issues within a site.

If you're doing it for the reason Stephen suggested, and all conventional evidence on the subject would suggest that you are, then you've probably got deeper site issues.

**Learning Newbie** · 02-01-2008, 06:17 PM

AdSense won't (shouldn't at least) care if you exchange links. Those are usually (not always but mostly) meant to game search engines, not advertizers.

**tazmanny** · 02-01-2008, 09:35 PM

this is useful... never thought of including link exchange in my site... thnx for the tip

**Adulu** · 06:06 AM

google not like us who play link exchange

< Link to the original rather than a self promo to YOUR site >

**ssandecki** · 02-02-2008, 09:23 PM

Quote:

Originally Posted by Learning Newbie

AdSense won't (shouldn't at least) care if you exchange links. Those are usually (not always but mostly) meant to game search engines, not advertizers.

AdSense is just the publishers program that Google owes, we are referring to the actual Google search engine

**firesign** · 02-04-2008, 08:24 AM

Great tips... Thanks a lot...

**bogs** · 02-13-2008, 07:51 PM

they also include this:

Quote:

Excessive reciprocal links or excessive link exchanging

so it means that its only bad when its excessive..

**coolslko** · 02-14-2008, 01:30 AM

Quote:

Originally Posted by Casanova

I am planning to do link exchange and wonder any problem with adsense if I do link exchange. I don't want to take any risks.

I would appreciate your help.

Well.......however natural linking or onw way linking is prefereed by google but we also can not ignore link exchange with relevant sites.

Link exchange may benefit and also may harm you but it depen how you are doing. If you involve in link farms or unrelevant sites to exchnage links it will sure harm your site but exchanging links with relevant sites that is useful for users always help to increase your link popularity and hepl in terms of ranking.

So, focus on link exchange with relevant sites only that are useful to your site visitors too.

**full house** · 02-14-2008, 07:21 AM

google didn't say that they hate link trade!but choose where to link to, always be relevant!

**brigden15** · 02-14-2008, 02:07 PM

Would'nt have a clue.

**theman12468** · 02-15-2008, 10:24 PM

This has been a topic that's been around...I think it'd be tough to penalize for exchanging once and a while

**seo_marketing** · 02-18-2008, 04:46 AM

Quote:

Originally Posted by Casanova

I am planning to do link exchange and wonder any problem with adsense if I do link exchange. I don\'t want to take any risks.

I would appreciate your help.

You should not heavily indulge in link exchanges. link exchange with your partner websites and some established website is OK, but it should not be dragged further.Link exchange with non-related websites could have detrimental effect on your future rankings

**brookville** · 02-22-2008, 02:46 AM

Google allow link exchange but not paid listing.

**seo_marketing** · 02-24-2008, 09:06 AM

Quote:

Originally Posted by brookville

Google allow link exchange but not paid listing.

Google allows link exchange between trusted partners, and if you move out of your business niche receiving clicks from gambling related/ adult related websites, then surely you are heading towards DEAD-END of your website.

**chrishirst** · 02-24-2008, 10:41 AM

Will you please all stop with this ill-informed rubbish.

The engineers at google DO NOT WANT LINK EXCHANGES FULL STOP!!!

It doesn't matter one LITTLE TINY bit whether YOU decide they are "trusted partners", "related", "not related" or whatever. They are NOT WANTED BY GOOGLE.

it's not like they don't spell it out to you in VERY simple terms!

Quote:

Don't participate in link schemes designed to increase your site's ranking or PageRank.

from Google Webmaster Guidelines

**WhoItIs** · 03-07-2008, 11:37 AM

Quote:

Originally Posted by chrishirst

Will you please all stop with this ill-informed rubbish.

The engineers at google DO NOT WANT LINK EXCHANGES FULL STOP!!!

It doesn't matter one LITTLE TINY bit whether YOU decide they are "trusted partners", "related", "not related" or whatever. They are NOT WANTED BY GOOGLE.

I disagree. Link exchanges existed before Google did. They have been used for many years to share traffic between related sites and to increase awareness of a site in general. Since this is true, one cannot say that all link exchanges are schemes designed to increase your site's Google ranking or PageRank. They are used as an additional means of getting visitors to a particular site. If ranking is increased as a result of this exchange, it doesn't mean that the link exchange in itself was designed to affect Google rank. If you exchange links with a limited number of related sites for the purpose of sharing visitors, you should not have a problem with Google. If you participate in a link scheme then you will.

I agree that there are more link schemes than valid link exchanges. I disagree that ALL link exchanges are frowned upon by Google.