Yahoo Begins Panama Roll-Out In The U.S.

**TimSchroeder** · 12-13-2006, 05:30 PM

Panama, Yahoo’s long awaited upgrade to their search marketing program, is now open to any U.S. business. Previously, the program was only available to Yahoo’s existing search marketing customers that wanted to upgrade to the new platform. Panama will bring much needed updates to help Yahoo compete more effectively with Google’s contextual advertising platform. Under [...]

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**vangogh** · 12-13-2006, 08:44 PM

It's been coming for so long it'll be interesting to see how it is and what it offers. It's been on its way for so long though I had begun to forget about it.