July 16, 2012, 9:29 PM — Yahoo's appointment of longtime Google executive Marissa Mayer as its new CEO is a bet on a strong, competent leader, though one without experience in the company's core businesses, analysts said on Monday.
Mayer is widely credited with bringing a clean user experience to many of Google's products, where she most recently was head of local, maps, and location services. But her background does not include media or display ads. Yahoo describes itself as a media company, and display advertising is its revenue "bread and butter," according to Rebecca Lieb, an Altimeter Group analyst.
Full story: http://www.itworld.com/it-management...life-yahoo-ceo
What do you think about this. Will it help Yahoo?
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