It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.
I have a theory that there can't really be such a thing as a "bad" backlink because why would a search engine punish a website for something that is out of it's control and could even be the competition's wrongdoing.
It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.
