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facebook is better if you have a good brand or face to your site. twitter is easier to get quick traffic to your site. use heaps of #tags that are trending. people click away from twitter a lot more then facebook. I use it to test ads, there sort messages that will drive movement to your site if it's a good message. They'll leave quick if the page you drive them to is crap as well. great tool to get quick feedback on a sales page. people won't really leave facebook so make them want to do something with your brand on facebook.
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