Face Book and Twitter are good tools to get traffic. But if not used effectively then you will not get a minimum level of traffic from them. It is not just create an account and then off to spend more time to provide information and attract people.
In my opinion Facebook is best as it provides numerous options to interact with your customers,its more viral ! Youtube also helps if you have a unique and informative video.
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Many people like different things and that is no different when it comes to social sites like facebook and twitter, etc. I agree with others who have stated that the content of your site must be top notch so that once the consumer arrives, they will want to come back often.