It is NOT the existence, or lack of, a "dofollow" attribute that is the point. It is the IMPLICATION of "dofollow".
A link without a rel="nofollow" is merely a link, which may or may not be used by search engines for URL discovery (followed) and/or passing "value" through.
The statement of "a dofollow link" implies that it WILL be used by search engines for discovery and/or value passing, this is NOT the case, as there are other ways that a link may be blocked from passing value and/or being used for URL discovery.
The people claiming to give "dofollow links" are BLATANTLY LYING to their punters/marks/mugs/customers. NOTHING AT ALL will suggest to or instruct a search engine that a link MUST be "followed" to its target URL, if these immoral/unethical bandits had dubbed it "might follow" there wouldn't be a problem, simply because there could be no misunderstanding about how SEs are going to handle them.
Anyone who pays money for a "dofollow link" could potentially sue the vendor under whatever "trade description" or "sale of goods" legislation applies in that country, because, it is false or misleading advertising and/or the sale of goods that are not fit for purpose.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
Last edited by chrishirst; 07-06-2012 at 12:17 PM..