Posts: 11,146
Name: Steven Bradley
Location: Boulder, Colorado
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Nobody seems to accept that times have changed and two or three phrases are not going to bring the blockbuster dividends that they once did and no longer is it a matter of getting massive amounts of traffic and sales will simply happen because you are one of a only handful sites that sell a particular product or provide a particular.
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Agreed, though I think it's a separate issue from whether or not you should want or avoid "nofollow" links or whether or not links can be optimized. I think unfortunately the term search engine optimization isn't the best possible term to describe what an SEO does. It's the term we're stuck with though and it's also why I prefer using SEO instead of spelling it all out, since it's less specific.
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