The difference between white hat SEO and Black Hat SEO:
Black Hat SEO adopts the prohibited way to do site SEO, impact search engine rankings and fair.
Meanwhile, at any time as the search engine algorithm changes, black hat will face penalties.
White hat SEO adopts seo thinking , optimizing websites rationally, improve the user experience, link with other sites Internet right.
So that the site in search engine rankings will be improved.
White hat seo concerned on long-term interests, needs a long time, but the effect is stable.