Hi there,
I run a company that sells baby products through a site called thebabycatalogue.com. We also sell through amazon.co.uk and a few other online 'supermarkets'.
Today I compiled a list of our top sellers on amazon for the last quarter ranked by the percentage of total sales (ie including our site and edirectory etc...)
that were from amazon. Some of them were nearly 70% while some products don't sell at all on amazon.
What I'd like to do is to draw customers from amazon (where we have to pay commission) to our own site (which costs us nothing). So my question is - how do I get those products up near amazons in the SERPs?
Here are the urls of the best examples:

• Baby Runner Harness Back Pack
• Leapstart Bilingual Learning Table
• Rocking Moses Basket Stand

For each of the four above over half of last quarters sales were through amazon.

You could perform some SEO on all of your pages. I noticed the absence of any <h1>'s on the first page you linked. Not a thorough investigation, I know, but I would have thought you'd at least put your search phrase in a h1

That, sir, is a very good idea. Can't believe I missed that one!

Put a space on either side of the hyphen in your title tag.

Something like:

Product - thebabycatalogue.com

The code could stand to be improved and cleaned up. Look at turning your layout into something tableless...you can put your content first that way.

Lose that Sitelink thing. It's not doing you any good.

If the descriptions for your products aren't unique to your site, write unique ones and try to work in the product name once or twice more. Don't go overboard, but you can usually fit in the product name at least once.

Finally, see if you can set up a custom 404 for your product URLs and convert to something of the form http://www.thebabycatalogue.co.uk/product-name-here

That's about all I can think of for now.