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PageRank isn't worth being concerned about. My home page has the same PR no matter what, but ranks differently depending on what you type into the search box. That's what really matters as far as the SE part of SEO is concerned; scoring well for keywords that are important to your business. The ultimate goal is probably to sell something, so you want keywords a person who's almost ready to buy your product will be searching for.
PR = number of links to a page, the PR of the pages those links come from, and the number of links on those pages. If you get a link on a PR 15 page with thousands of external links, it won't be worth much at all.
PR tends to be the side effect of a good or popular or successful site, not the other way around. Things like using a good template, publishing useful content, using images that capture the user's attention, and so on, will all wind up helping your PR indirectly in the long run, because they'll make more people want to recommend your site, by linking to it.
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