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It is very easy to rank for non-competitive terms that nobody has ever optimized for.
Often it is enough if you have exactly that phrase somewhere on your page.
What many people don't realize is that this type of traffic is not worthless.
According to Google 50% of all searches performed are unique!
This means that a search term has never been used before.
So lots of your traffic will come from terms that you could never have guessed - or even optmized for.
That's one reason why the cheesy phrase "content is king" is really true in terms of traffic. Mathematically, the more content you have the higher the probability to be found for one of those 50% all-time-unique search terms.
And 50% of all the traffic in the world is a lot!
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