Posts: 5,945
Name: Adam for web page design, not program
Location: Toronto, Ontario, Canada
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plin924: If you want to get to that goal, and competitors are already there (although I find it hard to believe that you'd know that too...competitors tend to be anything but upfront when it comes to their revenues and profits) it's pretty easy if you fix a lot of the issues with your site listed earlier.
The reason I'm still suspicious contains the same logic as I used to raise suspicion over your competitor claims. People cite figures all the time, and the evidence rarely supports it.
In your case, the very claim of revenue vs. traffic seems contradictory. You claim that your site generates $15 K/month in revenue off of 300-500 uniques per day. Assuming the max (500 K uniques per day), and no overlap among uniques (in other words 15,000 visitors per month), you'd have to make $1.00 per visitor to your site off of a product with an average sale value of $50.00 (rough estimate). That means you need a 2% conversion rate minimum (not sure what your overlap or monthly uniques are, or how many people order multiple product, but it's got to be significantly higher) to reach that number, and your site just isn't built to do that.
To be fair, I'm not totally sure one way or the other, so I'll give you one piece of advice that, if you're serious, will get you way more than $30 K per month in revenue: look at your ten best competitors. Build your site and business so that it can clearly be distinguished that it's head and shoulders above those competitors. Look, feel, functionality, copy, product, the whole nine yards. In other words, become competitively obsessive. Take what they do...and do one better.
If you can do that, you'll be fine.
Last edited by ADAM Web Design : 03-20-2007 at 10:53 PM.
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