I understand the myth completely...SEO is the be-all and end-all as far as getting a site found.
Don't get me wrong...SEO is important, but it's not the only way to get a site found. It's a very good way to get a site found, but there are others.
And your site, conceptually, has a very good chance at drawing the type of traffic you want (legitimate and interested poker players.) You've got some
potentially useful information on the game of Texas Hold 'Em.
You're making three major mistakes on your site and one major false assumption, though:
1) You haven't triple-checked your information. For example, the player to the dealer's
left is the small blind, not the
right. You've got some minor spelling errors, too.
2) With the exception of a pretty detailed and for the most part accurate explanation of the kicker cards and how they can make or break a hand (check your spelling and grammar on this page, by the way), you don't offer any unique betting strategies or suggestions for the poker newcomer.
3) Your information is biased by affiliate marketing. Most people will spot this right away (especially tech-savvy users). Be unbiased. You can advertise, but don't bury an affiliate link within your body copy as an important tool. It's more obvious than you might think.
The false assumption:
1) You need to link exchange to rank more highly and generate more traffic.
Consider this COMPLETELY hypothetical scenario: Two people offer to hyperlink to your site. Both of them have identical sites, with identical SERP rankings, with identical traffic numbers, etc. In other words, two completely identical sites in ALL aspects.
Site 1 wants an inbound link in return.
Site 2 wants to give you a one-way link with no inbound link required in return.
Which do you choose?
It's a no-brainer. Site 2, because you get free traffic without having to send it back.
This should be your goal when going after traffic...as many Site 2s as possible and as few Site 1s (ideally, 0) as possible.
And how do you get this Site 2 traffic? By building something Site 2 owner wants to link to. Something unique and of quality.
Once you get this figured out, you'll find Site 2s out there that you never even asked for. Things like email traffic (I see web-based email traffic all the time), articles, toolbars (thank you, stumbleupon.com), etc.
And before you think I'm someone who's just parroting a message and talking out of my *** (and to be fair, it does have a certain hippie ring to it), take a look at the Search Engine Friendly Layouts site in my sig. I'm not just talking the game, I'm playing it.
In other words, what I'm telling you to do is worry about your content, and build it for your users. Once you do that (and no, you haven't yet), the traffic will come.
I sent you a PM so respond to it when you can. 
