I am in the process of writing content for about 20 websites that I am going to bring online by the end of the summer. These websites are all focused on specific topics such as insurance and what have you. Anyways to cut to the chase each of these websites have around 6-12 pages of unique content focusing on one specific key term. For each website there is a term that I am targeting. I was just wondering if this would be considered spam by Google? I want to make it clear that I am not spamming the terms themselves, they actually fit quite nicely inside the context of my writing, I am simply worried that Google might see it differently as each webpage is focusing on a term identicle to the others.

I would also like to know if this type of content writing will help me secure that higher ranking better than a less aggressive method of content writing?

Thanks in advance to those who reply.

It's not so much that you will be seen as spamming by using the same keyword across pages, but rather it's not an effective strategy for gettting search traffic.

First you're competing with yourself. You don't need all those pages to be found for a search on your keyword. Just one will still drive the traffic. Also using the keyword on one page isn't really going to help the other pages.

I would also guess that one keyword is a competitive keyword given the site topic is insurance. Focusing on one keyword just hurts your efforts since it's unlikely you'll be able to compete on one keyword that many other sites are already targeting.

You want to target as many keywords as you can on your site and even target 2-3 on each page. Even more you want to target keywords that will lead to conversions on your site. Assuming the keyword you're targeting is the single word 'insurance' it's unlikely you're pages will show up for years and once you do you'll probably find that people typing that single keyword aren't looking to buy.

It's really impossible to rank pages for competitve keywords based solely on your content. Ultimately it will take a lot of quality and related backlinks to your site and individual pages and it takes a long time to get those links. The more competitive the keyword the more time will likely be needed. Insurance is a very competitive industry.

A better strategy would be to target many longer keyword phrases. Instead of 'insurance' you target something like 'low cost auto insurance in springfield illinois' or something like that. While you will get less people searching in general for the longer phrase it will be easier to get it to ranke better. You then target similar though different longer phrases across the pages of your site. Each term will bring in less traffic than the single term 'insurance' but taken together they can provide for the same amount of traffic and will be easier to have your pages show up in search results.

Oh, I wasn't being clear I guess. I'm not targeting keywords that broad, I am actually targeting terms such as "auto insurance quotes", "new york trial lawyers", and etc.

I guess I'll switch around my keywords then and try to add others, it's just that I am trying to target high paying adsense advertisements to those websites aswell but I guess as long as I keep the terms similar I should still be able to do this.

Thanks for the reply.

I had a feeling you weren't targeting the broadest keywords, but wasn't sure. I can understand wanting to make the ads the highest paying ones, but I still think you want to target more than just a few keywords.

Just to give you an idea when I type auto insurance quotes into Google there are 5,300,000 results. When I checked the backlinks for the first site in Yahoo I got 19,200 links so it's going to be a while for you to get those links and show up in search results.

You might want to go after 'new york auto insurance quotes' say to inprove your chances of being found. You're also still optimized for 'auto insurance quotes' since it's contained in the longer phrase. The ads will probably still be the same.

On my blog I wirte a lot of articles all on similar topics, but still focused on different keywords. Since the articles though are still on the same broad topic the ads tend to be the same anyway.

The car insurance website I'm working on at the moment has about 100 pages so far, most of them due to the glossary I'm writing (the writing is completely unique! ). I find it really hard to near impossible to break out the 5 - 10 key terms I'm using in that content, the nature of that type of content just doesn't allow for it. I have a section for articles too but it is generally a lot more difficult to write for but I suppose it will be my greatest asset for targeting those niche car insurance keywords that are so valuable, correct? I mean, once I have the articles written of course.

I'm still kind of paranoid about the whole thing, will a information resource website with only a hundred or two hundred pages be able to compete at all in a market like car insurance?

I know what you mean about it being hard to break out of the keywords when writing, but see if you can. It's best to target 2-3 keywords per page and then use modifers on those keywords which hopefully would help spread the keywords out a little, even if not much.

Have you looked at things like Overture Keyword Tool and Goolge AdWords Keyword tool? You might be able to find a lot more keywords you can use.

Is the main goal of the site to make money through the ads? I think even with semantically related keywords he ads are still going to be very similar.

I think it's ok to use the word insurance a lot since that's obviously what the site will be about, but on one page could you talk more about 'automobile insurance quotes' while another page focuses on 'clasic car insurance' instead? Still both about insurance, but that way you're still targeting different phrases on different pages. Maybe california life insurance on one page and new york auto insurance on another.

How about something on all the less common things people insure themselves for. A baseball pitcher insuring his arm or an opera singer insuring her voice? People get insurance for all sorts of things out of the ordinary. You might be able to add content about some to build the number of pages.

I do think in general more pages is going to help just because each page is a new opportunity to bring in visitors and have the page optimized, but in the end it will mostly be about how many backlinks you can get to the pages and site in general. Having an article section does give you a chance to add new pages consistently. There's no reason you have to stop at 100 pages or so of articles as long as you can find more to say.

And keep in mind search engines aren't the only source of traffic. You might want to spend time in forums (or other places) where people are looking for information about insurance.

Thanks for showing me the Google tool, I'll definately use that to help me write those niche search term car insurance articles!

Yes the main target of the site is to attract visitors that will click on my adsense placements.

I'll definately be able to switch up my articles now that you've shown me that tool, it gave me over 200 different terms for me to use, some of them with little competition. Thanks again.

The focus of the website is car insurance so I'm not sure if it would be a good idea to write about other types of insurance on it if I hope to get reliable backlinking. I am going to be hosting the car insurance website as a subdomain for an information resource directory I've cleverly named compendium so I'll have plenty of opportunities to pursue stranger types of insurance websites once I've made enough progress on this site to move on and consider another.

Thanks for your comment it was very helpful!

Glad to help. I know it can be hard to think of other keywords sometimes than the obvious, but there are always more out there and sometimes the trick is to think of related words that people might also end up typing into a search engine.

I just went to reference.com and checked quickly for some synonyms for insurance. Here's what they had:

allowance, assurance, backing, cover, coverage, guarantee, indemnification, indemnity, provision, protection, safeguard, security, support, warrant, warranty

Not all words you would necessarily use, but you could use a lot of them while writing an article such as mentioning how fire and theft insurance can offer protection and safeguards beyond the basic liability insurance.

Google I think has gotten pretty good at seeing the semantic relationships between words so it's good to not only use your keywords, but also synonyms for your keywords.

Sometimes you need to think outside the box with keywords. I can't pretend to know much about insurance, but is it possible that other english speaking countries refer to automobile insurance with different terms? if they do or use different terms to refer to any of your keywords look for those too.

I have found my unique visitors has increased dramatically when I just started writing good content and forgeting the keywords.