Posts: 9,465
Name: Steven Bradley
Location: Boulder, Colorado
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Chris is exactly right. I think the basics are always true. Use the right keywords for your site, build a site that can be easily spidered, write good page titles, headings, etc, and get links pointing to your site.
I read one book on the basics when starting out a few years ago, Search Engine Visibility and I did learn the basics from it. It's been a few years since reading it so I can't really say if all the details still hold, but I'd guess for the most part the info in it is still valid.
Since then I've mostly spent a lot of time reading articles online and forums. I also subscribe to several daily newsletters from the seo forums. Of course sorting through all of the misinformation is the hardest part.
The only way to know for certain is to test and even then that test may only be valid for the one page. There are so many factors affecting ranking that it can be difficult to know what it is that's really causing one page to rank better than another. And then just when you think you've figured it out the algorithm changes.
That's why I try to simply spend more time working on the basics. They'll probably always remain true and continue to work even if it does mean having to spend more time working to get your site to show up in the results pages.
I think seo is just as much art as it is science and I will say that the more I read in forums and blogs, etc the more I think I become better at the art.
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