What is better to have high keyword density or high keyword prominence?

I have a dynamic website and I cant find a way to balance those two. If I focus on

achieving high keyword density prominence drops and vice versa. Where do you think I

should focuss on if I want to have a good serp position on MSN, yahoo and google?

My client dont want to change anything visible to the visitors eyes(except bots)

Help please! Tnx in advance

I think your focus should be on acquiring relevant backlinks instead of worrying so much about the details of how many times to mention your keywords or where to place them. I'm sure there is some kind of an effect in both, but you'll get a better return on your time with other things.

Ideally you should write your content for people and not search engines.

If you do serve different content to visitors and spiders/robots you run the risk of getting flagged as trying to spam the search engines. The risk depends on how you attempt this. Some techniques will be easily caught others may not. The search engines are getting better all the time though at spotting these things.

What is better to have high keyword density or high keyword prominence?

Neither.

My client dont want to change anything visible to the visitors eyes(except bots)

sack the client then!

Thanks for the advice

appreciated

both density and prominence are important. but if you are confused about which of those two must be given importance, i suggest you focus on prominence, IMO. because you might got penalized on SEs because of very high density, SEs might think that you are doing keyword spamming. and i've read from some articles that SEs do not give much importance on keyword density nowadays.

I'm going to disagree a little. I think both keyword density and keyword prominence are included in the algortithm and so will have some kind of effect. I wouldn't call either important as I think both are going to have a minor impact as far as moving a keyword up or down a few sentences or adding them to the page a couple of extra times.

I think if you write your page for your visitors and keep it focused on a given subject it's going to naturally have a good keyword density and your keywords will most likely be present througout the page. I think it's fine to edit the page if you want to add anothe keyword where it makes sense and also to move things around some, but it's not worth the effort to spend time analyzing to find the perfect density and make sure all your keywords are placed exactly where they will have the most impact.

The time you would spend doing that will probably be better spent on other things. As an example I've written some articles on my site. I didn't do anything special as far as keywords on the page other than to maybe write a good title and to keep the keywords in my mind while writing so that I did end up using them where appropriate. I never went back to it though except to edit it like I would any other piece of writing. Just to make sure it would read well and to find as many typos as I could.

The page is currently ranking #10 in Google for keywords in the title. Not necesarily anything special, but given I did no real seo on the page it's pretty good and the page has brought some traffic to my site. All I really did was to write what I hope was a good article and keep it focused and on topic. The rest took care of itself.

My comments on keyword:

Write with symonyms and keep it interesting. Don't over stuff keywords. Any well written article has a chance to get #1 spot on search engines.

The more unique words you use in an article the more off searches you will get for those other words.