Posts: 9,669
Name: Steven Bradley
Location: Boulder, Colorado
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purk build a good site with quality content which will build relevant links naturally to your site. Make sure to write unique titles and descriptions for your pages. Build a site that search engines can easily spider.
More and more search engine marketing is becoming like offline marketing. Yeah there are still tricks out there to manipulate the algorithms, but search engines are getting better daily and finding and banning these sites.
It really is about having a quality site and getting relelvant backlinks. The link building takes time. For my own site I've been submitting periodically to directories though I don't do this a lot. Maybe a 20 links a month when I'm not doing anything else. I don't jump at every link exhange or any of them really.
I'd rather spend my time creating what I hope is quality content for my site. I've started a blog and added some articles to my site. I will be submitting my articles to article directories, though I would prefer to just get them included on a quality site.
As webmasters I know we all want to do everything we can and leave no detail unnoticed as far as seo is concerned, but this isn't really necessary as most of those details aren't going to have a mjor impact.
I did neglect to mention one thing. Define your keywords for each page. Maybe 2-3 keyword phrases per page and then make sure your content, title, description for the page is about those keywords.
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